Following Ben Wild's Blog from the Web 2.0 and Beyond Conference yesterday, today it was my chance to attend.
A number of interesting points were made this morning:
- 70% of the US workforce are now knowledge workers.
- Knowledge Management is vitally important to deal with the plethora of information we now all face. Examples include evolving your knowledge systems rather than simply creating them fully formed and improving searchability of wikis.
- A value retail chain has benefited from blog/Facebook - which might sound surprising. It is possibly looked at by value conscious mavens/connectors collecting and distributing cost information. 100 Facebook friends each with an average of 100 friends spreads value. Echo chamber effect - 360% increase in referrals as a result of web 2.0 marketing. Cost of 12p per contact much cheaper than direct mail.
- With traditional media you have a list of contacts. In web 2.0 you have to research yourself who the influencers in the market you are operating in. This is exactly what TCC are developing as tools for our own use and to operate on behalf of clients.
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