Just seen an advert for London's first Light Bulb Amnesty on January 11-13. where you can trade in up to two traditional light bulbs for two free energy efficient light bulbs.
It is being promoted by the Mayor of London Ken Livingstone, who says that changing one light bulb can save up to 110kg of CO2. If every Londoner used energy efficient light bulbs, London could save 575,000 tonnes of CO2 and £139 million a year.
This "Amnesty" concept can be used to promote other environmental positives. Indeed TCC has worked with London Borough of Newham on environmental events where residents can trade a bag of recyclable rubbish for a bag of recycled goods.
We've heard of gun and knife amnesties and now we have a light bulb amnesty, but I am also sure that there are other potential "amnesties". They could for example promote healthy eating and smoking reduction where you can trade something unhealthy for something healthier. TCC is currently working on social marketing projects to promote specific behavioural goals for a social good. Amnesties could be one of the ideas amongst many that could be applied to promote positive social change.
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