Do the Green Thing!

This is worth checking out, a good example of using social networking and pretty simple software tools to affect behavior change.

You become a member of 'the green thing' which then gives you ideas for how to save carbon (such as taking the stairs not the lift). When you do these things you can then log them on the site and the calculate and track how much carbon you've saved, 0.5kg for taking the stairs for example.

Then the social factor comes into play, you can make friends with other people, compare and compete on how much carbon you've saved... watch little videos people have made about being green etc etc...

Basically adding some fun into doing the right thing...

I reckon this could be improved even more by linking it in to Nike/Ipod social networking site which tracks running... although I supposed running only counts as saving carbon if it replaces a journey by car, bus or train....

Comments

[Martin]

I'm not that convinced by individualised solutions. But at least this makes it fun, not shameful - http://politicsforpeople.blogspot.com/2008/01/tv-on-standby-is-new-adultery.html